Penned Perfections

  The Magic of Content: Business Growth through Written Communication In a constantly changing world of increased internet connectivity, fast paced work schedules and the shifting paradigms of people engagement, the one thing that has remained constant is the need for communication. Being visible and vocal are the necessities of reaching out to networks, connecting with potential and current clients and differentiating oneself from the competition. Within this context the power and influence of the written words cannot be ignored. Words have an influence on both the conscious and the subconscious decision making, consumer preferences, brand loyalty and long term associations between businesses and their clients. International higher education is perhaps one of the largest industries in the world; and growing at a fast pace each year. EdTEch has gained the attention and confidence of the masses, and is here to stay. Newer business entrants are looking for a piece of the pie al...

  The Surprisingly Subtle Supplementary Essays You are done with your statement of purpose, and with a smile on your face, you look at the supplementary essays. As you go through the long list of these essays, the variety of supplementary questions are looking back at you from the university applications. The task will require your time and effort, and you don’t know where to start from! Now what are all these supplementary prompts?   They are a peek into your growth as an individual, the many colours you have filled on the canvas of your personality, the challenges overcome, the feats achieved, the vision that propels you to success and the mission that edges you onto greatness. The subtle art of narrating the highs and the lows, the friendships and fraternity, the community building and the humbling and exhilarating experiences gained – all these and more form the answers to the numerous supplementary essays that universities pose in an attempt to understand you and th...

The Most Uncommon Essay: The Common App As you open your notebook and twiddle the pen in your hand, the common app calls to challenge all your creative faculties. Cause it is an essay beyond your academics, your extra-curricular activities, and your community outreach.  This is an essay that extracts the juices of your written word to spark the imagination of the reader at the other end, asks you to lend the element of surprise, add the charm of intrigue, create a feeling of warmth, serendipity, joy, sadness, discovery and self realization! This essay wants you to step outside of yourself and introspect, and then create word magic through it. Your story is unique, and so are your experiences. Pick up one story from your life, churn the wheel of wisdom, add in a dash of fun, smooth the curves, add twist to the ordinary, and write down a collection of paragraphs that does not let the reader put it down till he has absorbed the last word, and wants to re-read the essay. A fantastic op...